Cookies & Privacy Policy

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. They allow the website to recognise your device and store certain information to help improve functionality, performance, and user experience.

2. How We Use Cookies

Supply Chain Dynamics Group uses cookies to:

• Ensure our website functions correctly (essential cookies)
• Understand how visitors use our website so we can improve it (analytics cookies)
• Support basic user experience features where applicable (functional cookies)

3. Types of Cookies We Use

3.1 Essential Cookies

Essential cookies are necessary for the operation of our website. Without these cookies, core functionality such as page navigation and secure form submissions may not work correctly.

These cookies do not require your consent under UK law.

3.2 Analytics Cookies

We use Microsoft Clarity to collect analytics and usage data about how visitors interact with our website. This helps us understand user behaviour and improve site performance.

Analytics cookies may collect information such as:

• Pages visited and time spent on pages
• Clicks, scrolling, and interaction patterns
• Device and browser information

The data collected is anonymised or pseudonymised and is not used to directly identify individual users.

Analytics cookies are only set with your consent, in accordance with the Privacy and Electronic Communications Regulations (PECR).

3.3 Functional Cookies

Functional cookies may be used to remember user preferences and enhance website usability. If used, these cookies do not track your activity across other websites.

4. Third-Party Cookies

Some cookies on our website are set by third-party services we use, including:

• Microsoft Clarity - website analytics and performance insights

These third parties may process data in accordance with their own privacy and cookies policies, which we encourage you to review.

5. Managing Cookies

You can control or delete cookies at any time through your browser settings. You can also withdraw or change your consent for analytics cookies via our cookie banner or settings (where available).

Please note that disabling certain cookies may affect the functionality of the website.

6. Changes to This Cookies Policy

We may update this Cookies Policy from time to time to reflect changes in technology, legal requirements, or our use of cookies. Any updates will be published on this page.

1. Introduction

At Supply Chain Dynamics Group, we are committed to protecting your privacy and handling your personal information with transparency and care. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website, and outlines your rights under applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

2. Who We Are

Supply Chain Dynamics Group is the data controller responsible for your personal data. If you have any questions about this policy or how we handle your information, you can contact us using the details provided on our website.

3. Personal Data We Collect

3.1 Contact and Enquiry Forms

When you submit an enquiry via our contact form (powered by EmailJS), we may collect:

• Full name
• Email address
• Organisation name
• Any other information you choose to include in your message

We do not intentionally collect special category (sensitive) personal data, such as health information, biometric data, or payment details.

3.2 Booking Appointments

If you choose to book a phone or virtual appointment through our website, we use Cal.com as our scheduling platform. When you make a booking, the following data may be collected:

• Your name
• Your email address
• Date and time of the appointment
• Any additional information you voluntarily provide

3.3 Website Analytics

We use Microsoft Clarity to collect anonymised and pseudonymised analytical data about how visitors interact with our website. This may include:

• Pages visited and navigation paths
• Device and browser information
• Interaction data (e.g., clicks, scrolling, session replays)

Microsoft Clarity does not collect information that directly identifies you, and we do not use it to identify individual users.

4. How We Use Your Data

We use your personal data to:

• Respond to enquiries and communications you send us
• Manage and confirm appointments
• Communicate with you about our services
• Maintain internal records
• Improve our website, services, and user experience

5. Lawful Basis for Processing

Under UK GDPR, we process your personal data on the following lawful bases:

• Consent - where you voluntarily submit your information via forms or booking systems
• Legitimate interests - where processing is necessary to respond to enquiries, manage appointments, and operate our business effectively

You may withdraw your consent at any time by contacting us.

6. Third-Party Services and Data Sharing

We do not sell, rent, or trade your personal data to third parties. However, we may share your data with trusted service providers strictly for the purposes of operating our website and delivering our services:

• EmailJS - used to securely process and deliver form enquiries
• Cal.com - used to manage appointment bookings
• Microsoft Clarity - used for website analytics and performance insights
• Vercel - used for website hosting and deployment
• IONOS - used as our domain registrar

7. International Data Transfers

Some of our third-party providers may process data outside the UK or European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards are in place, such as adequacy decisions or standard contractual clauses, to protect your personal data.

8. Data Security

We take appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, alteration, or disclosure. These measures include secure hosting environments, access controls, and encrypted data transmission where applicable.

9. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, including responding to enquiries, managing appointments, and meeting legal or regulatory obligations. When data is no longer required, it is securely deleted or anonymised.

10. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your personal data
• Object to or restrict processing of your data
• Request data portability where applicable
• Withdraw consent at any time

To exercise any of these rights, please contact us using the details provided on our website.

11. Cookies and Tracking Technologies

Our website may use cookies and similar technologies, including those set by Microsoft Clarity, to improve functionality and analyse usage. You can control or disable cookies through your browser settings.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements, technology, or our business practices. Any updates will be posted on this page, and the revised policy will take effect immediately upon publication.

Last updated: 14/12/2026